Common Management Admission Test (CMAT) Practice Exam

What is the purpose of a hosted buyer program?

1. To organize entertainment for the event

2. To ensure meetings with qualified buyers

3. To promote event sponsorship opportunities

4. To schedule social events alongside the exhibition

The correct answer is: To ensure meetings with qualified buyers

The purpose of a hosted buyer program is fundamentally to facilitate connections between sellers and qualified buyers. This program typically invites specific buyers to attend an event, such as a trade show or exhibition, covering their travel and accommodation costs. In return, these buyers are expected to engage in pre-scheduled meetings with exhibitors or sellers. This arrangement is beneficial because it allows sellers to meet face-to-face with targeted buyers who have the potential to make purchasing decisions, helping to maximize the efficiency of their time spent at the event. By ensuring that these interactions are with qualified buyers who have a genuine interest in their products or services, the program enhances the potential for successful negotiations and deals. Although organizing entertainment, promoting sponsorship opportunities, and scheduling social events are important aspects of event management, they do not align with the core objective of a hosted buyer program, which is to create meaningful business interactions between exhibitors and qualified purchasing decision-makers.