Common Management Admission Test (CMAT) Practice Exam

What is a horizontal exhibition?

1. Focused on one specific industry only

2. Featuring many types of products from various industries

3. Always a virtual event

4. Exclusively for government entities

The correct answer is: Featuring many types of products from various industries

A horizontal exhibition refers to an event that showcases a diverse range of products and services from various industries rather than being limited to a specific sector. This allows for a cross-industry exchange of ideas, innovations, and networking opportunities among participants and attendees, as businesses from different fields can engage and explore collaborative possibilities. In this type of exhibition, attendees have the chance to explore a broad spectrum of offerings which can include technology, healthcare, consumer goods, and many other sectors all in one venue. This diversity is particularly valuable for businesses looking to leverage insights from other industries or to find new suppliers and partners. The other choices describe scenarios that are not characteristic of horizontal exhibitions. For instance, limiting the exhibition to one specific industry would define it as a vertical exhibition rather than a horizontal one. Stipulating that events are always virtual is also incorrect, as horizontal exhibitions can occur in physical venues as well. Lastly, stating that the exhibition is exclusively for government entities doesn’t align with the inclusive nature of horizontal exhibitions that involve multiple sectors, including private companies and organizations from multiple industries.