Common Management Admission Test (CMAT) Practice Exam

In event management, what is the role of CSM?

1. Coordinates marketing efforts

2. Identifies preferred vendors

3. Manages attendee registration

4. Handles catering options

The correct answer is: Identifies preferred vendors

In event management, the role of a Client Services Manager (CSM) is crucial in ensuring that the event meets the client's expectations and requirements. Identifying preferred vendors is a central responsibility of the CSM. This involves researching and establishing relationships with various service providers, such as caterers, audio-visual teams, decorators, and transportation services. The CSM assesses vendor reliability, quality, and cost-effectiveness to create a network of professionals that can assist in executing the event successfully. A well-connected CSM will have knowledge of the best vendors in the industry, ensuring that the event runs smoothly and adheres to the client's vision and budget. By managing these key relationships and offering recommendations, the CSM plays a vital role in the overall planning and execution process. While coordinating marketing efforts, managing attendee registration, and handling catering options are important tasks in event management, they typically fall under the purview of other roles or team members rather than the specific responsibilities of a CSM. The focus of a CSM is primarily on vendor management and client satisfaction, making option B the most appropriate choice in describing their role.