CMAT Practice Exam 2025 – Complete Test Prep Resource

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What is the main audience for a horizontal exhibition like a home and garden show?

Specialized industry professionals

The general public interested in home-related products

The primary audience for a horizontal exhibition, such as a home and garden show, is the general public interested in home-related products. These types of exhibitions are designed to attract a wide range of visitors who are consumers looking for inspiration, products, and services connected to home improvement, gardening, landscaping, and interior design.

Such events typically showcase various vendors offering home supplies, gardening tools, landscaping ideas, and renovation services, making them ideal for homeowners, renters, and enthusiasts who want to explore the latest trends and solutions for their personal spaces.

While other parties like specialized industry professionals or corporate event planners may attend, they do so more for networking purposes or to gauge market trends rather than as the primary target audience. Therefore, the focus is clearly on engaging the general public, which allows them to interact directly with products and services that could enhance their living environments.

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Only local government entities

Corporate event planners

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