CMAT Practice Exam 2026 – Complete Test Prep Resource

Business-to-Consumer (B2C) exhibitions are designed to engage directly with the general public, allowing consumers to explore products and services from various businesses. This open access is a hallmark of B2C events, as they aim to attract a wide audience rather than limiting participation to industry professionals or trade experts.

In contrast, events that are restricted to professionals typically focus on networking and business-to-business interactions, which do not align with the nature of B2C exhibitions. Although some B2C events might incorporate elements like food and beverages, that is not a defining characteristic of the format. Similarly, while some B2C events may offer free admission, it is not a necessary attribute, as ticket pricing can vary across different exhibitions. Thus, the primary and defining characteristic remains their openness to the public, facilitating a direct interaction between businesses and consumers.