CMAT Practice Exam 2025 – Complete Test Prep Resource

The primary function of an event website is to serve as a promotional tool for the event. It provides essential information about the event, such as its purpose, schedule, location, and speakers, while also aiming to attract attendees and generate interest. A well-designed event website effectively communicates the value of the event, showcases unique features, and encourages visitors to register or participate. By utilizing various digital marketing strategies such as SEO, social media integration, and email campaigns, the website can reach a broader audience and drive attendance.

While other options may also represent supportive functions for an event, they do not encapsulate the central purpose of the website as effectively. For instance, providing transportation information or facilitating on-site check-ins are important logistics that enhance the attendee experience but are not the main role of the website itself. Similarly, organizing catering services is a crucial aspect of event planning but falls under logistical management, rather than the promotional intent of the event website.