CMAT Practice Exam 2025 – Complete Test Prep Resource

B2B exhibitions, or business-to-business exhibitions, are specifically designed for companies to connect with other businesses rather than individual consumers. A key characteristic of these events is that attendees must often qualify for admission, typically ensuring that they are professionals or decision-makers within relevant industries. This qualification may be based on their business affiliations, job roles, or other criteria that highlight their business interests or potential for partnership.

The focus of B2B exhibitions is on networking, showcasing products or services, and fostering professional relationships that can lead to collaborations or sales in a business context. This distinguishes them from B2C (business-to-consumer) events, where the general public is invited.

The other options reflect characteristics that are not typical of B2B exhibitions. For instance, being open to the general public contradicts the purpose of targeting business professionals. A focus solely on entertainment is more aligned with events aimed at general consumers rather than professional engagement. Lastly, while education may be a component of B2B events, the primary focus lies in business interactions, not general consumer market education.